Aurora - Marketing

A marketing team's output. One hire.

Google Ads, Meta, Analytics and Search Console in one view - and the writing, listing, FAQ, competitor and SEO work done for you.

Aurora, Hubsteer's marketing agent

You Know Marketing Matters. You Also Have Tours to Run.

Blogs aimed at real gaps

Aurora learns your brand voice from your own website, then recommends fifteen to twenty topics ranked by estimated traffic, conversion probability and gap criticality - and writes to your word count. Tour descriptions scored and optimised field by field. Booking-focused microcopy on demand.

Blog recommendationsranked
Topic idea
gap: critical
Est. traffic
shown
Conversion probability
high
Write
to your word count

Listings that earn their ranking

Pick a reseller, pick a product: a score, the gaps, current content against recommended, and a prioritised fix list - highest impact first.

Reseller listingscored
Listing score
gaps found
Current vs recommended
side by side
Fix list
highest impact first

FAQs from questions guests actually ask

Four sources: your website, a specific product, recent reviews, or your last thirty days of chat logs.

FAQ sourcesfour ways
Website
Per product
Recent reviews
Chat logs, last 30 days
real guest questions

Their complaints are your opportunity

Add a competitor; Aurora pulls their fifty most recent Google reviews and builds the full picture - strengths, weaknesses, what guests praise, what they complain about, and where you differentiate. Price-move alerts by email or WhatsApp at a threshold you set.

Competitor50 recent reviews
Praised for
listed
Complaints
your opportunity
Price move
alert at your threshold

Know which campaigns to pause, and which to feed

Aurora reads your Google Ads, Meta and Analytics data next to real bookings, not clicks. Every campaign, ad set and keyword is scored on cost per booking and return on ad spend, then given a plain-English call: pause this one, it has spent $412 for no bookings this month; lift the budget on this one, it returns $6.80 per dollar and is capped by budget. You get the reasoning and the number behind every recommendation, so you can move spend the same day instead of at month end.

Paid mediaspend review
Cost per booking
per campaign
Pause
spend, no bookings
Increase budget
budget-capped winners
Wasted spend found
flagged weekly

A full SEO audit, on demand

Technical, content, backlinks, local SEO, keywords - including visibility in AI-driven search. One prioritised list.

SEO auditfull
Technical
audited
Content + backlinks
audited
Local SEO
audited
AI-search visibility
included
Free capacity audit

See the Revenue You're Leaving on the Table

Read-only connection to your booking system. Within a few days you get back a plain report on your unsold seats, weekday demand pattern and lead-time curve. Nothing installed, nothing changed, nothing to uninstall.

What comes back
  • Seats that went out empty in the last 90 days, by product and departure
  • Where your weekday demand actually sits versus where you're pricing it
  • How far out guests book, so you know when a seat is really lost
  • Which of the five leaks is costing you the most bookings