Grow the business
you've already built
Hire AI staff for support, sales, marketing and operations. They connect securely to the booking system you already run - nothing installed, nothing to change - and do the work for you: releasing cancelled seats, chasing missing guest details, recovering abandoned bookings. Same vehicles, same crew, more revenue.
More than 60+ operators currently using Hubsteer
You don't have a demand problem.
You have a leakage problem.
Leakage is revenue you already earned and then lost: seats that never went back on sale, guests who meant to book and didn't, and commission paid on bookings that should have come direct. Five leaks, all of them fixable.
Unsold seats
A cancellation sits unread overnight. The seat never goes back on sale, and the vehicle departs one guest lighter.
Abandoned bookings
A guest picks a date, gets distracted, never books. Nobody follows up, so the intent is lost.
Missing guest data
Pickup details buried in a comment field until departure morning - late starts, phone calls, no-shows.
Undercut pricing
A reseller quietly lists your tour below your direct price, so you pay commission on a booking you would have had anyway.
Invisible listings
Your listings rank below operators with worse tours, because nobody has time to keep the content current.
The first AI staff you can hire
in tours and activities
Hire the specialists your business needs. Sunny, your SmartGM, is added automatically once your roster is complete - so the whole team reports to one place.
Helios
Finance
Details closer to launch.
Harmonia
HR & Rostering
Details closer to launch.
Built for tour operators.
Not adapted for them.
General AI assistants can draft your emails. They can't put a cancelled seat back on sale, reconcile a reseller remittance, or catch a reseller undercutting your direct price.Hubsteer staff connect to the booking system you already run - a secure connection, nothing installed and nothing rebuilt. They read what's happening, run the work themselves, and write the result back, so the change is live for your team and your guests.
Three steps to a full roster
No migration, no rebuild. Most operators are live within a week.
Link your booking system
Rezdy, FareHarbor, Bókun, Ventrata, Flybook, CustomLinc or IBIS. Read-only to start.
Pick the staff you need
Add Kaelo, Zola, Aurora or Praxis when the workload justifies it. Sunny, your SmartGM, joins automatically once your roster is complete.
Decide what they can do
Channels, hours, handoff points, approvals. Every action an agent can take is one you have explicitly turned on - nothing runs until you say so.
Staff that act. Never behind your back.
Every agent works within rules you set - what they can do, when they hand to a human, which channels they cover. Sunny only ever reports and recommends. Nothing is left to an agent's judgement: each action is a switch you turn on, and you can turn it off just as fast.
This is what plugging a leak looks like
A 9:47pm cancellation. Seat released at 9:51. Rebooked before breakfast.
$1,240 of abandoned bookings recovered in one month, from one automated email.
14 bookings missing pickup details before Saturday's departures. All chased. Zero phone calls.
A reseller listed the tour at $89 against a $99 direct price. Flagged the same day.
A $612 variance in one settlement statement. Found by upload, not by accountant.
See the Revenue You're Leaving on the Table
Read-only connection to your booking system. Within a few days you get back a plain report on your unsold seats, weekday demand pattern and lead-time curve. Nothing installed, nothing changed, nothing to uninstall.
- Seats that went out empty in the last 90 days, by product and departure
- Where your weekday demand actually sits versus where you're pricing it
- How far out guests book, so you know when a seat is really lost
- Which of the five leaks is costing you the most bookings