Sunny - General Manager · included with every account

Know how your business is tracking. Without the spreadsheet.

Sunny connects to your booking system and shows sales against the same period last year, forward bookings, profit per departure, and who's actually making you money.

Sunny, Hubsteer's SmartGM general manager

Your Booking System Tells You What Was Booked. Not Whether You're Winning.

Same period, last year - automatically

Sales, orders, average order value, lead times, pax and forward bookings against this time last year. Know you're growing before the year ends, not after.

Business trackingvs same period last year
Sales
▲ tracking ahead
Forward bookings
▲ ahead of last year
Average order value
steady
Average lead time
shortening
Total pax
▲ growing

Profit per tour, not per year

Add costs once; every departure shows net after commissions, taxes and running costs. Average yield included.

Per departureafter costs
Gross sales
●●●●●
Reseller commissions
− paid
Taxes
− applied
Operational costs
− your setup
Net per departure
profit shown

Channels and markets, decoded

Direct against reseller, side by side. Country of origin detected from phone numbers and email addresses.

Channels & marketsauto-detected
Direct bookings
share shown
Reseller bookings
share shown
Top origin market
from phone + email
Second market
from phone + email

The month, filling in real time

Booking velocity, invoices raised, paid and due, top products, top categories, top resellers, latest reviews.

This monthlive
Booking velocity
▲ filling
Invoices - paid
Invoices - due
follow up
Top product
by revenue
Latest reviews
this month

Resellers, watched

Performance per reseller against last year, their top products, and daily price-parity checks - with an alert the moment a reseller undercuts your direct price.

Price paritychecked daily
Your direct price
$99
Reseller listing
$89
Status
alert sent

Reconciliation with a variance detector

Upload a settlement statement; every mismatched line gets flagged, so you follow up with specifics, not suspicions.

Reconciliationstatement upload
Lines matched
✓ most
Variance found
$612
Action
follow up with evidence

Invoicing and contracts, same place

Prepaid or postpaid, weekly to monthly, by travel date or booking date. Draft and send reseller contracts without leaving the platform.

Invoicingflexible
Frequency
weekly · fortnightly · monthly
Basis
travel date or booking date
Terms
prepaid or postpaid
How Sunny works

Analyses. Reports. Recommends.
Never acts alone.

Every change to bookings, prices or communications is made by you, or by an agent you've explicitly hired.

Free capacity audit

See the Revenue You're Leaving on the Table

Read-only connection to your booking system. Within a few days you get back a plain report on your unsold seats, weekday demand pattern and lead-time curve. Nothing installed, nothing changed, nothing to uninstall.

What comes back
  • Seats that went out empty in the last 90 days, by product and departure
  • Where your weekday demand actually sits versus where you're pricing it
  • How far out guests book, so you know when a seat is really lost
  • Which of the five leaks is costing you the most bookings